Chat bots are the hottest thing in online marketing right now.
And for good reason.
A chat bot is essentially an automated conversational interaction on a software/platform. Direct response chat bots are meant to generate an immediate answer and to compel users to an specific action such as subscribing to your mailing list, message you for more information, buy something, or being directed to your webpage.
What’s the difference between chat bots that generate leads, sales and a return on advertising vs. chat bots that just engage?